January 02. 2026 - January 31, 2026
The Sips and Suds Tasting Pass brings together 18 wineries and 13 breweries circling Seneca Lake, offering pass holders exclusive savings and a fun, game-like experience as they sip their way around the lake. The tasting pass is good for the entire month of January 2026 and costs $35.
Pass holders receive 50% off a tasting, flight, glass of wine, or pint of beer at every participating location—making it easier than ever to explore new producers, revisit old favorites, and enjoy the best of what the region has to offer.
In addition to substantial savings, the Tasting Pass includes a built-in prize program. As visitors check in and “unlock” participating wineries and breweries, they become eligible for fun giveaways along the way. The more locations they visit, the bigger the rewards—culminating in a grand prize drawing at each achievement level for completing clusters of wineries/breweries around the lake.
Purchase yours in person at the following wineries or breweries:
